The most underrated tool in email marketing: segmentation

Whitepaper The most underrated tool in email marketing: segmentation

Today most marketers know that besides newer digital marketing channels like social media, the adult email marketing channel still has a big part to play in their global marketing strategy. This doesn’t automatically mean that the necessary tactics that are needed to use this channel as a real conversion-winner are actually being deployed. Segmentation is one of those tactics, and it’s about a whole lot more than just segmenting men and women in your list.

Fill in the form and get access to the whitepaper.