|24 January 2017|||||14h|
Which subject line works best for your campaign? Which sender address will get you the most opens? Which call to action performs best when motivating your contacts to click? And which message will generate the best result with your audience? Using AB testing you get to know your contacts better and you can optimize your opens, clicks and ROI.
Flexmail allows you to test different variants of specific elements in your campaign with a select group of your recipients. That way you can test which subject line and which sender will get you more opens, and which version of your call to action or which content will generate more clicks.
Choose which type of test you wish to run and set up the different variants.
Flexmail sends the variants you’ve set up alternately to the contacts in your test group. After the waiting period you’ve selected, Flexmail will select the winning variant that performed best. Next, that winning version will immediately be sent to the remaining contacts in your campaign. In the report you’ll find a complete overview of the results of every variant. That way you can analyze exactly what kind of impact specific changes had on your results.
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