Geneva is universally known as an international business hub. Leisure tourism represents just 20% of its annual visitors, against 80% of business travel. That’s why leisure tourism has the highest growth potential for the destination. Geneva Tourism usually runs multiple smaller campaigns on various markets and themes.
So how are they going to create buzz and put Geneva in the spotlight as a tourist destination?
They wanted to set up an ambitious automated campaign. It was the very first time they were going to use automation, and their biggest campaign yet.
That's why they asked Flexmail to help them set everything up.
With this case we want to show you what we did to transform their ideal scenario into an optimized automation email flow, and give you a closer look at the results of the campaign.